Using a Contact List for Profitability

9 Jul

You may have not noticed that your contact list can directly generate your sales. Being an owner of a running business, you may have a detailed contact list of people. Best use of this contact list will excellently work for you. Well structured contact list can be prepared from any pre-designed Contact List Template. Some ideas are going to be part of this post that if utilized will definitely work for you. These ideas will have varying levels of effectiveness. But be aware that more personal the contact, greater the chances of a sale. It means an in-person interview is more effective than mass mailing.

During in-person interview, advantages of eye-contact, voice inflection and body language are obtainable. This idea is extremely effective in generating sales. By obtaining advantages of in-person interview, you can satisfy your customers about your offer by declaring what is in it for the client to do his business with you. This is fundamental for all sales.

Much more can be found or said on direct mail. Using direct mailing depends on how targeted mailing list is and how effective is in getting prospects to open it. In this case, effective envelope of letter is describing the product or service. This envelop also state how competitive offer is to what the receiver is currently using.

Call-to-action pieces can be distributed using mass mail but are often delivered by hand. This strategy includes:

  • Door hangers
  • Coupons
  • Flyers
  • Posters

These pieces have an offer within a limited time frame to respond. Offers by these pieces have specific requirements for criterion to take advantage of the offer. To use this strategy, best way is of teaming up with another business and share your client lists. You can find a business that may be offering a complementary product to yours. You can also do a joint offer to both lists involving both businesses.

You should consider using your contact list for referrals generation. Your contact list is a profitable idea for getting referrals as each of the people of your contact list knows two hundred and fifty people or may be more than this.

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