Principles of Graphic Design

6 Nov

An effective graphic design is not created randomly or by chance. Instead, an excellent graphic design follows some design principles that help in its success. These principles consist of conceptual ideas that help out graphic designers in making great designs.

Here are the important principles of graphic design.
1.      Balance:
Formal, radial, symmetrical, and informal ways of arranging components on a page to get visual balance is the most important principle of graphic design. It also covers the ‘rule of thirds’ and other structural components. Balance gives a design equilibrium and stability as it share out visual “weight” throughout space making the design appear fluid rather than uneven or weighty.

2.      Proximity:
The proximity principle states that related items should be grouped together to create unity. Similarly, unlike items should not be close to each other.  Proximity creates a bond between components on a page. A relationship or a lack of relationship, between components is suggested by how close together or far apart they are placed. A third component is used to connect distant parts to achieve unity.

3.      Alignment:
Although centered text has its own place, it is sometimes the sign of a beginner designer. Having proper understanding of aligning text and graphics is important in creating more dynamic, interesting, or appropriate layouts. If there is a lack of alignment then it creates a sloppy and unorganized look. Also, combining several alignments have a similar effect. But alignment can be broken in order to serve a particular purpose such as to deliberately create tension or draw attention to a particular component on the page.

Items in simple layouts can be aligned by using the automatic align options in the software, whereas the precise placement of components in the complicated layouts can be aligned by using the guidelines and grids.

4.      Repetition/Consistency:
The principle of repetition or consistency states that design components should be repeated throughout the entire page. These components include a font style, line, graphic, colors, icons, and so on. Use repetition to create a consistent and balanced look through various types of repetition.

5.      Contrast:
The principle of contrast states that if two components are not the same then make them very different. Contrast is used to add visual interest to your page. You can create visual interest by using color, size and weight, or any other property of a component. Moreover, you can use style sheets to make this simpler by locating contrasting values for heading font and paragraph font.

6.      White space:
Another important principle of graphic design is white space, which is mostly missing from the page layouts of many beginners. White space is the art of nothing that should be learned. It is the absence of text and graphics. It gives visual breathing room for the eye as white space make a page less confusing, cramped, or overwhelming.

If used correctly in a balanced way, these principles of graphic design are the keys to an effective and elegant design. And any perfect design can successfully deliver its message in a dynamic way.

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